About
Rated as Top 10 Most Promising Market Research companies in India
[SiliconIndia, 2017]
Our clientele includes work with various ministries of GoI, media agencies, and varied sectors.
Competencies:
1. In-house Research desk
2. Quantitative analysis of information to generate insights and identify patterns and trends
3. Year-round trackers
4. Report writing / White Papers
5. Support as a Knowledge Partner for events
We regularly interact with management students through guest lectures and seminars. We have been Knowledge Partners for numerous events such as case study competitions, and seminars at Amity University, Delhi University, Narsee Monjee, and so on.
As the Founder of Traverse Strategy Consultants – a firm listed among the “Top 10 Most Promising Market Research Companies in India, 2017”, Anupam is responsible for running all facets of the business. He has a proven executive management track record and over 14 years of experience driving sales growth in the firm. His experience includes working for clients in the Media, Automotive, and Healthcare sectors along with pro-bono consulting for NGOs. Anupam in the past has had the opportunity of working with Bharti Airtel, Wipro, and Evalueserve and was also the founding partner of a technology start-up.
Anupam has often been invited to speak at forums and seminars at various institutions such as ‘Amity Business School’ and has been quoted in print media such as “Siliconindia 2017”, “BW Businessworld 2017”, “BW Education 2017” & “Pitch-The face of Marketing 2015” magazine. He has also been a part of several jury panels for academia as well as corporate events. He has co-authored “RENVOI – Business Management Cases”, a book(ISBN: 978-1-4828-8840-9) compiling business management case studies. He has also been published by Pezzottaite Journals having co-authored a research paper titled “EXPLORING OMNICHANNEL SHOPPER BEHAVIOUR AND RETAILER MIND-SET”.
Anupam has also co-founded Decode Research and Analytics & serves on the Board of Directors of a Joint Venture enterprise in Dhaka, Bangladesh. He is also on the Mentor Expert Board of BW Businessworld Accelerate Programme.
Dirk has been an enthusiastic connector in the Automotive and Infrastructure Sector for the past 25 years.He has completed his Diplom-Kaufmann (Entrepreneurial Economics) from University of Cologne, Germany. Being an important part of thestanding automotive networks in India, he is also experienced in Expert Interviews
In 2001, Dirk moved into HIS Markit as a Key Account Director. Following which, he became the Global Senior Sales Account Executive at MSX International GmbH, Cologne, Germany. In 2009, he started off on his own as the business owner at Automotive Business Development, Krefeld, Germany.
Putting his steps forward in India, he has worked as the executive director at Fastlane Automotive Pvt. Ltd. in Gurgaon, Haryana. Presently, he is the executive director at HEMPS Project and Management Pvt. Ltd., New Delhi.
Dirk is associated with Traverse Strategy Consultants as an Expert and a Member of the Advisory Board for automotive clients in India and International Markets.
Sreyashi has completed her Master’s in Sociology from Jawaharlal Nehru University [JNU], New Delhi. She has remained a student of sociology in her graduation and post-graduation years with her experience rooted in social research across all facets of human social life processes and organizations.
As a Research Analyst at Traverse Strategy Consultants, she has the ability to read and analyze data, providing both qualitative and quantitative observations and analysis along with report writing, across sectors.
Sreyashi in the past has had the opportunity to work as a committee member at The National Service Scheme, following which she worked as an educational researcher at Child in Need Institute [CINI]. Her post-graduation years came with a privilege with her working as a Researcher at Mittika.
Sreyashi has also authored her research thesis titled, “Marketing Afterlife: A Sociological Study”, printed in the 6thEdition of the Journal, “Young Sociologist”, under the guidance of her professor, Dr Shoma Chowdhury Lahiri at St. Xavier’s College, Kolkata, during her graduation in Sociology
